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Email Aesthetics
Sunday, July 29, 2007
It`s an old, old saying, but it`s true: you only have one chance to make a good first impression. And in email, the first impression is always visual -- a consumer LOOKS/SEES before he/she READS.
Imagine walking by a grotesquely garish storefront with all kinds of things hanging off the front porch, every floor painted a different color, and odd music playing through loudspeakers. Would you want to walk in the front door? No way! You`d assume that the owner is a kook, at best, or a deranged axe murderer, at worst.
Did you ever have an ugly looking email land in your mailbox? You know what I`m talking about: an orange background and yellow borders, multi-colored text in all sizes from gigantic to microscopic, a message that looks like it was created by a crazed six-year-old? If you did, I bet you didn`t feel the urge to read it. You probably just wanted to delete it as quickly as possible.
=> PUT OUT THE WELCOME MAT You want your email message to be friendly and inviting, not bizarre and scary. The suggestions below -- and they`re just suggestions, not hard and fast rules -- will go a long way towards making recipients` eyes say "come on in!" to your message.
=> DO`s and DON`Ts FOR ATTRACTIVE EMAILS
-DON`T use COLOR fonts in your message. (Leave that to junior high girls who want to write about Britney and Justin)
-DO use BLACK TEXT ON A WHITE BACKGROUND. (When you`re "speaking" in black-and-white, people will give their full attention to your message without being distracted by your color scheme.)
-DON`T use UNCOMMON FONTS. (If someone`s system doesn`t recognize the font you`ve selected, they could see gibberish instead of your brilliant message).
-DO use the email marketers` FAVORITE FONTS: Arial, Times New Roman, and Courier New
And please.
-DON`T use flashing buttons or banners in your email! (Your prospects have undoubtedly gotten their fill of "bells and whistles" when they`ve surfed the Internet. They don`t need more from you.)
=> GET HYPER" WITH EMAIL HYPERLINKS
An "email hyperlink" is just techno-talk for a link in your email to a website, or email address. Sounds simple enough, and it is -- unless you try to contact a prospect on AOL who may not be able to receive "clickable" links.
Don`t worry. There`s a "fix" for this: simply type mailto: in front of your email address (no space in between, and include the : )
For a link to a web page, you need to write your link this way: http://www.anycompany.com . (And tell your recipient they can copy and paste this link into their browser if it`s not highlighted.)
=> ALWAYS USE SIGNATURE TAGS
Today, it`s common practice on the Internet to tell people about your product or service with a SIGNATURE TAG, which is 3-6 lines of text (usually) that is automatically added to every message you send.
If you`d like to add a tag to your messages, simply open your email program. Find the SIGNATURES TAB (located in the TOOLS/OPTIONS menu in Outlook Express). Follow the (simple) instructions for creating a sig file. Easy as pie...and the results will amaze you.
Copyright (c) 2007 Iren Varga
Iren Varga helps ordinary people all over the world make money online with affiliate programs. If you can follow 3 easy steps, you can get your own custom website, autoresponder (email follow-up software) and pre-written email marketing campaign professionally designed and installed and ready to pull in profits for you in 24 hours or less!
Article Source: http://www.gardenepic.com
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Posted at 04:22 by nipahut - Link To This Article - Printer Friendly
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Developing More Effective Leadership
Sunday, July 22, 2007
By: Joe Farcht
Everyone wants a quick fix. Just tell me the secret of developing more effective leadership. Quick, sweet, and get it done today. I can and I can't!
I Can: Acquire new insights into becoming more effective as a leader. Apply them to your work and life. Practice until mastered. Continue the process indefinitely.
Developing more effective leadership is a hugely broad subject and so is the I Can answer. That answer is probably not a good one although the process steps are valid.
I Can't: Because developing more effective leadership is so general, it is necessary to break it down into its basic components and work with those. Those components include the acquisition of knowledge, developing new insights, changing how you think and what you do, and practicing until mastery is achieved.
Acquisition of Knowledge: The conscious and deliberate quest of knowledge about all aspects of leadership is essential. Knowledge is the great separator between the mediocre and the exceptional.
I'll mention a few of the hundreds of areas where in-depth knowledge is important: speaking, listening, dialoguing, exercising, eating, dressing, supervising, motivating, writing, reading, working, technical area of expertise, psychology, selling, negotiating, and the list continues.
How do you get this knowledge - reading books and magazines, listening to educational CDs, watching educational Videos or TV, asking questions, interviewing experts at lunch, observing people and reflecting on your experiences.
Developing Insights: In the acquisition of knowledge, you will find certain pieces of information that will catch your attention and develop an ah-ha experience. You come to realize that what struck you could be valuable information for you in particular.
Don't neglect these insights but record them in an Insight Log. If you don't, what will happen? You will forget each insight and they all becomes worthless.
Changing How You Think: Application of your insights to your work and life is the action that begins to develop more effective leadership. Applying what you learn and your insights to how you think is critical to making the changes you seek. Only if you change your thinking and beliefs will your behaviors change. Changing your behaviors is essential to developing more effective leadership.
Changing What You Do: As your thinking and beliefs change, so will what you do. You will find yourself engaged in new more effective actions at work and in your life. Your new actions and behaviors will be directly linked to getting new results and will be recognized as exercising more effective leadership. Insight without application is only entertainment! You want more than entertainment, don't you?
Practice until Mastered: Practicing the thoughts, actions, and behaviors that bring you more effective results will lead to developing more effective leadership skills, competencies, and attitudes.
This process is actually easy. It is a daily endeavor and includes baby steps. Today, acquire knowledge until you develop one clear insight into how you could improve your work and life. Apply that insight to your thinking and actions today and for at least 21 days (track performing your daily application).
Watch as you develop another effective skill to add to your collections of leadership skills. Observe and celebrate the new results that you will receive from developing more effective leadership skills.
Continue this process until you die. I guarantee that you will have an unbelievable rewarding life from the results you will generate with this daily practice.
Article Directory: http://www.creatememoney.com/
Joe Farcht is the founder and president of Leadership Advantage, Inc. His purpose for living is to develop and coach leaders, executives, managers, and supervisors to new levels of performance and success in their work and life. He is the author of the book Building Personal Leadership: Inspirational Tools & Techniques for Work & Life. Learn more at Leadership Advantage, Inc.. Please contact Joe at joefarcht@cox.net or at 602 996-1802.
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Posted at 12:29 by nipahut - Link To This Article - Printer Friendly
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